CEANNAS CONTENT HUB

Creativity – what’s that?

The creative process is difficult to  adequately capture or describe in simple technical terms.

For many companies and organisations the need to create new ideas and turn them into products, ways of working or services has never been more important. Yet in my work I keep finding places where the creative process is squeezed out by the pressure of ‘real’ work just when leaders should be exploring new ideas.

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