CEANNAS CONTENT HUB

“If you only look as you’ve always looked, then you’ll only see what you’ve always seen.”

It was the celebrated American industrialist Henry Ford who is mistakenly quoted as having said, “If you only do what you’ve always done, then you’ll only get what you’ve always got.”

Regardless of its provenance, the saying does capture the inertia that can exist in many organisations.

To my mind the solution to the problem lies not with the simplistic notion of ‘doing’ something different. The rallying cry to simply do something different leads to manic and disjointed activity too easily ignored by those who remain wedded to the comfort of the past and the safety of the present.

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